Now let’s talk about Jairo. He’s not just a coffee grower, a third-generation farmer and a former mill manager with 40 years’ experience. He started with one farm while still working full-time. Through determination and a willingness to learn, he boosted his yields by 25%, simply by paying attention and doing the work right. He saw early on that the future was no longer just about volume, it was about quality.
In 2014, despite not being deep into the speciality scene yet, he planted 3,000 Gesha trees — one of the first to do so in the whole region. That was foresight, and it paid off. Since then, he has gone on to own five farms, providing decent jobs to locals and pushing the boundaries of what Colombian coffee can be.
Jairo now works closely with his sons, Carlos and Felipe, through their company Cofinet, building direct relationships between farmers and roasters. No middlemen. No nonsense. This lot is one of Jairo’s own projects — a small-scale, hands-on production where he has been overseeing everything.